About Minelands

I've worked in the field of Graphic and Web Design for twenty six years as a classically trained graphic designer, originally teaching Foundational Students before moving into artworking for print in Point of Purchase and then emigrating to London with a shift to Digital.

Since 2017 I've had the opportunity to revitalise brand identity for a London-based Managed Services Provider which has included a complete rebuild of the organisation's website from scratch, the design and build of thought leadership and insight content, assisting in social media collateral creation and the generation of email campaign content.

This has over the last three years become a focus on optimisation for the Google Core Web Vitals, with the site build now passing both mobile and desktop metrics whilst consistently achieving scores of 100% across the Accessibility, Best Practices and SEO metrics and a mimimum of 70% for Performance on mobile.

My focus in reporting to the marketer lies in understanding and interpreting their requirements using my own understanding of visual communication, while at the same time working to produce compelling visual content on time and on-brand.