Carlsberg, as primary refreshment retailer at the Reading, Wireless and Download festivals, required a bespoke pre-order website allowing festivalgoers the ability to purchase beverages in advance thus avoiding queueing on arrival.
Simplicity was key to layout within the user interface, getting users to the pre-order area or to the competition page with a minimum of effort. I was resonsible for User Interface layouts under both the Competition and Pre-0rder sections of the build, along with HTML emailers informing selected users of competition results.
